Business Technology Blog

Athletes today are stronger and faster than they were 20 years ago.  Cars and trucks today are safer, more efficient and more powerful than they were 10 years ago.  Watching a movie now makes you feel like you are actually on Mars, not inside a bad 1980’s video game.  Technology has touched every facet of our lives and made it possible to do things faster, better and cheaper.  Running a business is no exception.  There is one key technology tool that can actually grow profitability in a marketplace that is seeing more consumer demand and competition than ever before.  The cloud.

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Over the past decade or so we’ve seemed to downsize quite a bit.  Laptops are thinner.  Tablets are replacing magazine racks and bookshelves.  Giant industrial size printers have given way to desktop 3-in-1 machines.  And there are fewer wires than ever tethering people and machines together.  So, while we’ve made great strides in the tools we use, many businesses are still having the same old problems when it comes to how we use these shiny new gadgets.

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When a football team takes their positions on the line of scrimmage each player has a defined role and specific responsibility.  These 11 athletes must move, react and respond in a certain way to achieve the defined goal of that designated play.  If even one player misses an assignment, that play, and possibly the entire game can spin out of control.  It can be the tight end missing a block or a holding penalty on the offensive line, one miscue can be the difference between victory and defeat.  All of these pieces on the field easily parallel to the different areas of your business, especially when it comes to technology.

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Cyberattacks are nothing new.  They’ve been around as long as the internet.  However, more recently they have become much more powerful, dangerous and widespread.  In 2007 the parent company of Marshall’s and TJ Maxx was hacked and lost the credit and debit card information for over 45 million customers.  Of course more recently major companies like Target, Home Depot, JP Morgan Chase and more have seen major data breaches, but what could pose a much bigger threat is the potential for major medical and healthcare cyberattacks.

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Have you ever taken a puppy on a walk?  The trials and tribulations that accompany this first interaction with a leash can be quite an ordeal.  Rope burns behind your knees, getting wrapped around a mailbox, clotheslined by a tree and constantly untangling their little legs all turn a leisurely stroll into quite a chore.  The same is now true for your small business’ technology.

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Have you ever wondered why baseball coaches wear full uniforms?  The answer goes back over a century and stems from the times when the manager actually took the field.  Even as recently as 1986 Pete Rose organized the lineup and managed the pitching rotation while playing the field and taking at-bats for the Cincinnati Reds.  Today’s game is much more segmented in terms of roles.  The manager manages, the coaches coach and the players play.  If only things were this simple for the owner of a small business.

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Did you know that, across the globe, we create as much data in 48 hours as we did from the beginning of time until 2003? We are creating, sharing and building more content every two days than we did from the first caveman drawing through LSU’s 2003 BCS championship. And it isn’t slowing down. These staggering amounts of data are more than your average Facebook picture or latest tweet, much of what is being created and collected is the lifeblood of a small business.

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